martedì 12 ottobre 2010

Albert-László Barabási - The Authors@Google

The Authors@Google program welcomed Albert László Barabási to Google's New York office to discuss his book, "BURSTS: The Hidden Pattern Behind Everything We Do"




"In BURSTS (April 2010), Barabasi, Director of the Center for Network Science at Northeastern University, shatters one of the most fundamental assumptions in modern science and technology regarding human behavior. Barabasi argues that, rather than being random, humans actually act in predictable patterns. We go along for long periods of quiet routine followed suddenly by loud bursts of activity. Barabasi demonstrates that these breaks in routine, or "bursts," are present in all aspects of our existence— in the way we write emails, spend our money, manage our health, form ideas. Barabasi has even found "burstiness" in our webpage clicking activity and the online news cycle."

Nel suo ultimo libro BURSTS (aprile 2010), Barabasi, Direttore del Centro del Network Science presso la Northeastern University, infrange uno dei pregiudizi fondamentali della scienza moderna e della tecnologia per quanto riguarda il comportamento umano.
Barabasi sostiene che, anziché essere casuale, in realtà gli esseri umani agiscono secondo schemi prevedibili. Barabasi dimostra che le interruzioni di routine sono presenti in tutti gli aspetti della nostra esistenza, nel nostro modo di scrivere e-mail, spendere i nostri soldi, gestire la nostra salute, formare nuove idee.


This event took place on June 30, 2010.

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